During the exciting trade exhibition season in China, we invite your company to showcase your quality products and services, or find suppliers of inputs and machinery that boost the region’s competitiveness. You can participate as an exhibitor, a company that exhibits its items, or as a visitor.

The main exhibitions take place in modern cities such as Beijing, Shanghai and Guangzhou. The largest is the Canton Fair, founded in the spring of 1957, which attracts 190,000 people from all over the world interested in purchasing various products. However, when you have a specific interest, it is best to attend a trade show specialized in that industry.

The largest is the Canton Fair, founded in the spring of 1957, which attracts 190,000 people from all over the world interested in purchasing various products…

These exhibitions allow us to project a positive image of our company internationally, learn about the characteristics of the market – field research, current situation, consumer habits, local and foreign competitors –, obtain contacts from potential clients or sellers, and observe new trends in the industry.

Our recommendations for exhibitors are to prepare promotional material and the arrangement of the stand in advance, know in depth about the company and the product or service, offer a tasting if it is food and drinks, remain very active to gather contacts and information, tour the venue to identify the competition, prepare a business agenda parallel to the event and follow up on all the commitments made.

We recommend that participants register in advance, dress formal or formal casual, learn some phrases in Mandarin Chinese to create empathy, bring enough business cards, know in depth about the industry, gather information and contacts, and provide timely follow-up.

Entrepreneurs can approach public and private institutions to manage support and attend these events. The business opportunities with China are enormous and we invite you to take advantage of them.

At Hand Road Consulting Agency we offer you a wide range of services related to exhibitions, from reserving the hotel to attend the exhibition to verifying a company or product of interest to your company.